1. Title Tag
When someone searches for a particular subject on Google, the first item that the search engine will look at to know what the page is about it the title page, thus making it very important to get your site noticed. Consider putting a keyword or two in the title. But don’t overdo it…or your site will look like s spam.
2. Meta Tags
Meta Tags are what people read when your page comes out of Google search. It’s this first impression that makes people decide if they’re going to view your site or not. As with title tags, don’t overuse keywords.
3. Proper Use of Heading Tags
Specifies what topics are covered on a particular page of your site by breaking down your copy and allows users and search engines to know the location of the major key points of your copy. Proper use of heading tags will help index your site properly making it easier for you to get your page noticed.
4. Alt Attributes on Images
Using Alt Attributes on your images can give you higher search engine rankings if you provide significant text to your source code that search engines like Google can spot when indexing your site. In addition, Alt Attributes can help the visually impaired access websites by using a screen reader. They will not be able to see the image but because of the attribute, they will be able to determine what your image is.
5. Title Attributes on Links
When you hover the mouse over a link, it will display a little “tool tip”. These little tool tips or title attributes, if provided with proper descriptive texts for your link, will tell not only the users but the search engines as well, what the link is all about—providing more value and visibility.
6. XML Sitemap
While sitemaps help web surfers navigate through your site, XML Sitemaps will help search engines properly find and index all the links in your site. XML Sitemaps include all pages, posts and what-have-you’s in your site as well as the modification date and the priority number of what you feel is the most important page on your site is to the least.
7. Relevant Content
It is necessary that the content in your main page is relevant to the keywords, tags, image tags, etc that you put in your site. If you did a good work with tags and yet the content of your page is irrelevant, it’s a futile attempt to get in the first search page. Keywords should be distributed within the content following the proper ratio so that your copy will not sound look like spam.
8. Link Building
One factor to achieve a high page rank is to have a number of links pointing to your website. Try to avoid using link farms since there are a lot of trustworthy niche directory sites online that you can use to submit your website or blog. Or you might want to generate links with other websites and blogs, you will link their page, if they link yours.
9. Social Media
Social Media involves networking sites like Facebook, Twitter, LinkedIn and others. Join these sites and build relationships. Create a network. Before you know it, people are submitting your posts and are voting you on social bookmarking sites. Obviously, the more votes you get, the more you get noticed, the more you go around, the more probability in additional link backs from other sites, blogs, etc.
10. A Few SEO Don’t – Flash and Splash
Although Flash Web sites are appealing (and diverting), it’s not very friendly with search engines for the simple reason that search engines cannot read Flash. So if your website is set inside s Flash Website, it’s good as invincible as far as search engines are concerned.
Splash pages come in the same category. While it is beautiful as it provides an introduction, it can be very annoying to visitors. And since most splash pages contain Flash, search engines will be blocked and will not be able to continue in your site, unless you made us of XML, which then makes your site invincible.
